Technology continues to advance in all industries, and marketing is one area we have witnessed significant changes. Video conferencing Software is one of the latest software that marketers are using in showcasing their products and spreading their ideas.
Thanks to this technology, marketers can now reach their users in different locations and execute live webinars and conferences. Additionally, through video conferencing, marketers are transmitting texts, video, and audio messages to the public or attendees.
This technology is doing much that most of us can imagine. Video conference service assists you to collaborate as well as share files with others. By so doing, you enhance your network and grow your business.
To use this service, you’ll need a PC with a mic, headphones, web camera, and suitable video conferencing software. You can choose from the following best video conferencing software.
GoToMeeting is another video conferencing tool we couldn’t leave behind as far as this list is concerned. It’s a popular app for video conferencing and webinars and developed by a brand highly experienced in video communication.
Additionally, this software is available at a favorable subscription fee for small to medium-sized businesses. With this tool, you’re assured of support for more subscribers compared to the majority of the competitor tools.
This software is very user friendly. You can get started with the software right away, even without any prior experience or training.
Participants in this software can raise their hands virtually as a way of interacting with the presenter at the conference. Additionally, the chat is always ready for use.
However, you might not like this app as it’s continuously updated. Indeed, the regular updates from the company frustrate and annoy some companies using the tool. Additionally, other users have risen concerned with video quality.
Generally, GoToMeeting is an excellent application with beneficial features as I have highlighted them below:
- Generate reports
- Integration with different CRMs
- Use the reports in source tracking/attendees
- Customer engagement with a dashboard and polls
2. Microsoft Teams
Microsoft Teams was launched in 2017. Since then, this video conferencing software has gained a lot of reputation. Many people and companies around the world are using this software today.
Like Skype for Business, this software is an integral part of the Office 365 version. That means that you can’t get Microsoft Teams as a standalone tool.
Sometimes, you might think it’s an upgrade version of the Skype for Business. Indeed, most people see it that way. However, the software is a good one for video conferencing. It lets groups, communities, and teams join using a particular URL.
As the host, one can also send invitations to the people he or she wants on board. Additionally, admins are free to set up special teams for professional learning groups, classes, or staff members.
In the team, the members have the freedom to set up channels or only the topics they are going to discuss. Users can send texts, GIFs, images, and memes.
You can schedule meetings or create ad-hoc. Also, users coming into the channel can see that there’s a meeting in progress.
- Communities, groups, and teams can join using a URL
- As the host, you can send invitations to other people
- Users can send texts, GIFs, memes, and images
- Schedule meetings or create ad-hoc
- See meeting is in progress
3. Cisco WebEx Meeting
Cisco WebEx Meeting also qualifies to be in this list of the best video conferencing software this year. It builds of many years of development and innovation by a reputable software company.
The new desktop app, integrated video devices, mobile experience, all of which guarantee impactful and user-friendly software.
This software delivers a comfortable and contemporary video meeting using the most convenient schedule-and-join experience. Cisco WebEx Meeting comes with unique features such as the ability to detect background noise.
Additionally, its video-call-back feature ensures you get a perfect video conference. The software offers crucial tools such as app sharing, Whiteboard, and screen sharing to help users in collaborating.
And the good thing with this software is the WebEx profits coming from twenty-two Cisco-owned data centres that are optimized to deliver real-time data. For that reason, the software guarantees reliability, security, and quality.
- Gives real-time data
- App sharing, Whiteboard, and screen sharing
- Video-call-back feature
- Detect background noise
ClickMeeting is one of the best video conferencing software. It helps you in preparing and inviting guests and interacting with them in a webinar or video conference.
The beautiful thing with this software is that it allows you to analyze everything to do with your meeting. For example, you can check the reach, performance rating, and interactions, among others.
Additionally, ClickMeeting is a feature-rich tool that can comfortably work for small to large companies. The software can handle even bigger groups. For instance, the enterprise subscription provides for up to 5k participants.
Moreover, it’s cheaper than most of its rival software. You’ll realize value for your money because the pricing of the software is quite flexible.
What’s more, this software comes with unique features that you will help take your business to the next level. I have highlighted some of these features below.
- Monetize webinars through PayPal integration
- Come up with a waiting room and have a plan
- Stream live YouTube and Facebook
- Create and customize branding as well as invitations
5. Zoom Meeting
Zoom Meeting began as an organization for calls. Today, it’s one of the well-known as far as video conferencing software is concerned. This software offers communication solutions at the enterprise level.
Additionally, you can access a cloud platform to enjoy audio and video collaboration, webinar, and chat. Zoom Meeting is compatible with desktop computers, mobile devices, and room systems.
What’s more, this software has numerous other useful features. You’ll appreciate the HD video and audio and the inbuilt collaboration tools.
With Zoom Meeting, you can get transcripts and recordings of the conference. And the best part is that even the free package provides you with a 40-minute group conference.
This software enables you to save all the interactions, videos, or audio conferences. For that reason, it’s a great and handy tool for sharing. However, you might find the software a little too modern, which can take you a while before adapting to it.
- Cross-platform compatibility – mobile, desktop, and room systems
- Cloud platform enables you to enjoy audio and video collaboration, webinar, and chat
- 40-minute group conference with the free package
- HD videos
- Inbuilt collaboration tools
- Get transcripts and recordings of the conference
BlueJeans is another excellent video conferencing tool. It was created to assist companies to host video conferences. This software supports content sharing, meeting recording, text chat, and multiple participants.
Additionally, you can easily connect the software with many other platforms such as Cisco Jabber and Google Hangouts. What’s more, participants can connect with iOS and Android devices.
The software comes in handy for many business people. It focuses on providing employees with the power of communication and effective collaboration.
With this software, you can be sure of not only interactive but also secure communication channel delivery. And the best part is that you have three excellent options to choose from depending on your needs.
These include BlueJeans events, meetings, and rooms. If you go for an Enterprise video cloud, you’ll enjoy a secure and worldwide platform to host your online video meetings anytime regardless of your location.
- Supports content sharing, meeting recording, text chat, and multiple participants
- Connect to other platforms like Cisco Jabber and Google Hangouts
- Participants can connect with their iOS and Android devices
- Ensures a secure and interactive communication channel
- Three options to choose from – events, meetings, and rooms
7. Google Meet
Google Meet is an open-source and reliable video conferencing app built into Google Calendar and Gmail. Many people love this app because of its simplicity in making calls with friends and colleagues.
Further, you can also utilize Hangouts video calls. However, if you’ve planned for a meeting with members, Google Meet works better.
The software s completely integrated with G-Suite. You can utilize it straight from Email or Calendar events. Hardware by Cisco and Polycom works seamlessly with a Meet app.
What’s more, you can utilize Google Meet by merely going to the site using your browser and click on “Start a new meeting” button. Clicking on Start meeting, you can then copy and share information with the people you wish to invite.
- Free video conferencing software
- Simple to use
- Completed into G-Suite
- Works perfectly with Polycom and Cisco hardware
- Use it straight from Email or Calendar events
8. Skype for Business
Skype for business is another video conferencing tool worth mentioning. It offers its users affordable communication solutions. With Skype for Business, you’re sure to get the best quality video and audio conferencing service. It’s a very reliable app.
Though you don’t get to use its service for free, the subscription fee is very affordable.
However, despite its cheap fee, Skype for Business guarantee you useful collaborative tools. This app is integrated with Microsoft Office apps such as meeting notes.
One thing you might see as a drawback is that you don’t get this app a standalone. You’ll have to look for the entire Office 365 package.
- Very affordable video conferencing solutions
- Quality video and audio services
- Useful collaboration tools
- You need to have the entire Office 365 package to use this software
LifeSize is also one of the best software in this year that gives you the best video conferencing experience. It’s an award-winning tool that makes it possible to hold video conferences and meetings.
Additionally, it’s also a go-to-meeting room tool for many people for its unusual communication solutions. LifeSize is today utilized by thousands of companies in over 100 countries across the world. It offers 4K video conferencing ability.
Sometimes, people see their benefits as its drawbacks. For instance, LifeSize features its hardware, which might be perfect. However, this feature increases its cost by a significant amount.
That makes it almost unaffordable, especially to most small or medium-sized businesses. The software is, therefore, left for mostly the big enterprises.
LifeSize has many great features, however. Some of them include the following:
- Monitoring meeting rooms
- Setting up a centralized users directory
- Configure home screen
- 4K video conferencing support
- Comes with its hardware
Last but least is the Yealink. This video conferencing software offers an intuitive communication platform for employees and administrators. It provides three communication solutions, which are the video conferencing for SME/SMB, video endpoints, and video conferencing services for enterprises.
The company has existed since 2001. Their signature product is VC800. This company has offices within 140 countries across the globe. Additionally, the company provides solutions not only for small businesses and huddles but also for substantial conference sites.
Yealink features an FHD camera with an incredible 60 frame rate as well as 12x optical zoom. What’s more, you can tilt a 30 degrees angle and rotate the camera by 100 degrees.
That means that you’ll enjoy maximum flexibility in capturing even a big meeting room. Also, you get a 5-inch touch-screen phone mounted on the centre hub.
The VC800 provides a selection of hosting options. Furthermore, the company has its meeting server, cloud management service, among others.
- Offers user-friendly communication platform for both employees and admins
- Three communication solutions
- Video conferencing for SME/SMB
- Video conferencing services for enterprises
- Communication solution for small to large businesses
- FHD camera with big resolution and great flexibility
- A wide selection of hosting options
- Own meeting server, cloud management service, etc.
Final Thought on Video Conferencing Software.
These are the top best video conferencing software you can find in the market this year.
As you have noted, all have great features that will enable you to hold meetings and conferences to take your agendas forward regardless of where you are.
The technology has never been better. So, it’s your turn to select one that suits your taste and get started!
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